Further notes on the Social Bar
Continuing from the post on the Social Bar, I thought I would put down some details on where it comes from.
Initially I was given some time to do a bit of R&D, as a part of one of the technical teams here. I was interested in another way of dealing with comments. I wrote my initial proposal and started putting together some GreaseMonkey and Ruby prototypes as well as lots of sketches. I did eventually realise that there was not a big tech project here but a set of ideas that may or may not work. I had proposed this for Etech, but withdrew the proposal when I realised that all I was producing was in fact these ideas on how to think about comments and not anything that you could really measure.
I have been thinking about comments for a while, I built a site a while back that converted the UK Governments ID Card Consultation White Paper into a weblog, each post was a paragraph from the document and of course you could comment against each comment.
Most of the comments were not that useful and could not really inform a consultation.
More recently I am taking part in a project with the Design Against Crime initiative at Central St. Martins school of Art and Design, Bike Off is all about bike parking. The lasest research project (AHRC/EPSRC funded) is about developing standards for bike parking facilities. Part of the project is to have a public consultation on the proposed standards and we are going to evaluate a number of online and offline ways of doing this.
One of the ideas to address the comments problem was to switch off the comments. In other words we would produce a resource where it was easy to link into the document, to be able to link into the heart of the document when you wanted to write your response to the consultation. It is a model that I expect that we will still try. The point here was that you would (or at least should) get better 'comments' if in fact you did not want to host the comments but just make sure you had a good number of linkable too elements that needed commenting upon.
It would also help in moderation, as the amount of spam was huge. This though will be a problem everywhere for a long time.
The problem then becomes finding the conversation, which is not that hard now. You can google a URL, and use Technorati to find weblogs that link or use tags. So in fact building up a view of a conversation is not that hard, maybe navigating it in a meaningful way might take some practice but is definitely do-able.
So now we move onto the BBC. I worked on a project where we built some software that was probably overcomplicated for the task in hand and the comments that came in were not 'that' interesting. Or rather they probably were not worth the cost per comment (if you analyse it that way), when using a standard contact us type form on the site would have sufficed.
So how much value do most comments add to the original content? If you look across the web it just varies from site to site. Being able to comment on a friends weblog seems appropriate. The places I think it is not working is when you have comments across a site generically. The Guardians Comment Is Free is not as much of a success as I think the Guardian would have liked. Many of the BBC's weblogs though do get valuable comments.
So in fact a generalisation such as 'switch off comments' is not valid it does though push forward a number of smaller ideas.
- Who owns the comments?
- Where does the conversation take place?
- How do we find the conversation?
The quickest thing that the BBC (and similar sites that produce large amounts of content that is ripe for comment) to do would in fact be to publicise tags along with the page/programme, well that and commit to a permanent URL for an asset (and that is something the BBC is working towards quickly, every programme will have a unique URL for it).
I did these two graphics a while back, they are linked too back in the posts here on nodalpoints but I will include them here again.
It makes it easier to find the posts that discuss the content.
Beyond this there could be spaces for other services that manage your comments in a stream so that you can retain more control over them, even if they are not posted on your weblog. Maybe this is some kind of Public Service Publisher service, maybe it is something that the BBC builds.
As long as organisations get involved with initiatives like Data Portability, APML etc (and they are) then all things are possible.
There will always be projects where it is totally appropriate for comments to be right there on the site, on the page but not always and I think, the BBC at least, has a duty to start encouraging people to interact with the web away from bbc.co.uk.
This is happening in many pockets at the BBC and the Social Bar is not some initiative to be taken up by the BBC or not, this is just a floating of ideas about comments and how we interact with content online. I am using the BBC as a bit of a space to try out these ideas at the moment, but my thinking (for all its flaws) is based on experience beyond this type of site.
